Our Story

Welcome to Tova Jewelry, where we understand the struggle of finding luxurious yet affordable jewelry for ourselves and for gift giving. This is why we decided to create Tova Jewelry, a brand that specializes in solid 14k gold jewelry. Our story began in 2019 in a small design studio in NYC. With only one room and next to no free time, our brand was born. Our passion for unique design and collaboration brought our vision, and products, to life.


Designed to last.

Our products bring together the finest materials and stunning design to create something very special. We believe in quality, care, and creating unique products that everyone can enjoy. Our founder has personally handpicked and visited all our suppliers and will only work with partners who offer complete transparency and meet our high standards of quality and conduct.

Our approach.

Tova Jewelry believes that a purchase should hold meaning for our customers and continue to do so for many years to come. We are making forever pieces, rather than fleeting fashion pieces. Timeless elegance is just what we all needed! Look no further for affordable fine jewelry.

Affordable Luxury

Luxury at an affordable price, perfect for personal use or gift giving. We continuously strive for excellence. Dive into elegance with the perfect piece of jewelry without breaking the bank.

Solid 14K Gold

All our jewelry is made of Solid 14K Gold designed to add sparkle to your everyday moments and special occasions. You'll always be able to find the perfect piece.

Free Shipping / Easy Returns

Shipping and returns made easy. Enjoy free shipping on all order and easy return process. Shop with confidence knowing that we stand behind our products and are dedicated to your satisfaction.

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Look great ! Feel even better.

Tova Jewelry designs a variety of beautiful, strong quality and timeless pieces, all in solid 14k gold. Our jewelry is crafted to style and comfort, a perfect blend of classic elegance and modern style. Be stylish in any setting. Let Tova Jewelry be a companion on your aesthetic journey throughout life! Fine Jewelry for Everyday Luxury, we design and create fine jewelry that is an expression of self, for everyday wear and special moments. Our pieces are crafted with high-quality materials to ensure lasting beauty. We eliminate traditional markups for affordable, everyday luxury.
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